Berlin-based modular tech-accessory brand XOUXOU has commissioned Brother Brother as a recurring creative partner for their multi-market social media campaigns. Tasked with maintaining their status as a global trendsetter, we have delivered a consistent stream of high-energy content designed to resonate with a fast-moving, digitally native audience.

The Creative Edge Unlike traditional production partnerships, every campaign for XOUXOU was conceived and developed in-house by the Brother Brother creative team. We translate XOUXOU’s modular product philosophy into slick, "thumb-stopping" visual narratives that emphasize both style and utility. By owning the creative process from concept to delivery, we ensure that every asset—from 15-second TikTok spots to high-production Instagram reels—feels native to the platform while remaining premium in execution.

Pan-European Production To capture the brand’s urban, cosmopolitan identity, we executed a coordinated production strategy across three of Europe’s most iconic creative hubs: London, Amsterdam, and Berlin. This multi-city approach allowed us to leverage diverse urban aesthetics, ensuring each campaign felt fresh, culturally relevant, and distinct. Our ability to deploy localized teams at a moment's notice allowed us to maintain high production values while adhering to the rapid-turnaround demands of social-first marketing.