With original writing by poet Anna Beecher, inspired by the words of the local community.

RHP, a charitable housing association, approached us as part of an effort to connect with their tenants and local community. Originally, they wanted a film to communicate their values, but during our strategic and creative workshop process, the idea evolved.

We ultimately pitched a community-based project. We went into the community to ask people what home meant to them. The answers were forged into a poem by South London poet, Anna Beecher, and together formed the inspiration for a film, featuring members of the community.

The film was a huge hit with the community, shared widely, and it's still in use by the client. What was originally imagined as a one-off social film, grew into an evergreen statement of purpose.