A flagship brand film for a tentpole eyewear brand.
Luxury German eyewear brand IC! Berlin approached us to conceive their flagship brand film, for online and DOOH (digital out-of-home) in their stores and stockists across the world.
The challenge was to translate the tactile, mechanical precision of German engineering into an emotive visual language that resonated with a luxury lifestyle audience. Inspired by their unique interlocking screw-less hinges, and intricate design elements, we developed a poetic story about balance and perfection.
The film served as the cornerstone for their global retail rollout, unifying their brand identity across international markets.
Category:
Brand Film
Client:
IC! Berlin
Location:
Berlin, Germany
Creative
services:
Creative Direction; Storyboarding; Narrative Strategy; Casting
Production
services:
On-site Direction; Full service video production; 4K Cinematography; Locations
Post-Production
services:
Global mastering; Localisation; DOOH formatting; Voiceovers
