Siemens Smart Kitchen Dock: The Future of the Connected Kitchen
Brother Brother worked with global technology leader Siemens, to spearhead the European launch of their Smart Kitchen Dock. The objective was to demonstrate the device’s seamless integration into a modern, fast-paced lifestyle, positioning it as the indispensable heart of the contemporary kitchen.
To capture the Smart Kitchen Dock’s intelligence and ease of use, we developed an energetic, "constant-motion" visual style. The resulting commercial is fluid and premium, utilizing dynamic camera movements and a high-tempo edit to mirror the efficiency of a connected home. We delivered three distinct narrative arcs: two individual character stories and a comprehensive combined master, ensuring the campaign resonated across diverse audience segments.
Brother Brother managed the end-to-end production pipeline, with a heavy emphasis on our in-house Post-Production and VFX departments, ensuring the tech felt tactile and intuitive on screen. To support the pan-European rollout, we produced fully localised versions in both English and German, maintaining brand consistency while optimising for regional markets.
Category:
Commercials
Client:
Siemens
Agency:
Iris Worldwide
Location:
Berlin, Germany
Creative
services:
Creative direction; Storyboarding; Casting
Production
services:
On-site Directing; 4K Cinematography; Full local crew; Locations
Post-Production
services:
Edit; VFX; Voiceover







