ALL IN
VIDEO, CAMPAIGN and INSTALLATION
EASTLIGHT HOMES
“WE ARE ALL IN...”
Eastlight Homes wanted to engage with their local community to inform and promote an new community incubator programme. They approached us after the success of our ‘More Than Four Walls’ programme at the Barbican.
We proposed “99 Voices”, campaign that began with driving an Ice Cream Van through the areas served by the organisation, and gathering opinions in return for free ice creams.
We created an interactive video installation from the responses, to create an engaging experience to welcome visitors into their brand new office and customer centre, which invited viewers to share their opinions further.
The videos, and the responses to the installation, were then used to inform the work undertaken by the incubator.
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